Academy Sports + Outdoors is one of the nation’s largest sporting goods and outdoor stores.
The Challenge
Promotional displays too often go to waste, and with it, so does the potential sales lift. According to a recent A.R.E | POPAI industry study, more than half of planned displays are not executed at all. The same study showed that during promotions, stores with displays executed correctly saw a 193% incremental sales lift.
Retailers like Academy had been using latent surveys, emailed photos, and random store checks to ensure execution, but these inefficient efforts lagged in analysis and response times.
POPTrak makes it easy to track the full lifecycle of displays at individual store levels, and the platform gives its sponsors real-time visibility into compliance and performance on the floor.
The Result
Results were immediate. The pilot program with Academy tracked the installation of signage at 236 store locations over the course of about 3 weeks. A team of 6 installers were instructed to validate each installation using POPTrak instead of the handwritten surveys that were normally required.
Each display unit was sent with in-packaging instructions directing the installer to activate the display using SMS short code messaging. Then installers received simple instructions per location. The steps involved reporting damages or missing parts (if any), uploading a photo for each display installation (3 signs at each location), uploading a photo of the manager’s sign-off, and then answering 10 survey questions seamlessly through the mobile platform.
Validation took no longer than 5 mins to complete from start to finish, with successful results:
- 96% installation compliance
- All installations were photo validated
- Real-time updates showed locations completed
- Allowed immediate action on 13 damaged/missing pieces in real-time